Friday, September 14, 2012

The Genesis of Lots To Live For, Inc.- An Interview with IdeaMensch

IdeaMensch is a community of entrepreneurs who share how they bring their businesses to life. Margot Malin, the founder of Lots To Live For, Inc. was interviewed by IdeaMensch on September 4, 2012. IdeaMensch probes about the genesis of the business with insightful questions that let the founder's ideas, beliefs and experiences shine through.

Some excerpts of the interview:

"Where did the idea for Lots To Live For, Inc. come from?

The genesis and inspiration for the company came from watching both my mother and grandmother fight courageous battles against cancer while simultaneously trying to maintain normal lifestyles. Lots To Live For, Inc. offers one-stop shopping and solutions for cancer patients, by selling products and offering tips to alleviate, reduce and relieve unpleasant and uncomfortable side effects of chemotherapy and radiation.

Side effects from cancer treatments can be debilitating. During my mother’s and grandmother’s treatments, we found some really helpful products after exhaustive searching. It occurred to me that consolidating these items in a single place would be extremely helpful to others who are going through treatment. Our business slogan is: We recognize that you have lots to live for, and we offer solutions so that you can improve the quality of your life."

In the interview Margot also offers some advice to aspiring entrepreneurs - below is a quick quote:

"As an entrepreneur what is the one thing you do over and over and recommend everyone else do?
Keep your eyes and ears open. Treat customers and suppliers with respect. Read a lot. Try to think outside of the box. Look for disruptive technologies and try to jump on the wave. Never fall into the OPM (other people’s money) mentality. Treat equity investors’ money as if it were your own. Don’t spend frivolously."

In another section of the interview, Margot offers some personal inspiration to readers.

"Can you offer some words of advice for our readers’ personal lives?
1. Always act with integrity.
2. Accept personal responsibility.
3. Life is a marathon, not a sprint. Take time to have fun and reflect. Smell the roses.
4. Believe in yourself.
5. Dare to be different.
6. Be careful of the footprints you leave. Unfortunately, your indiscretions or social media gaffes can haunt you."

To read about some of the challenges in bringing Lots To Live For, Inc. to life, as well as thoughts about business opportunities, and general observations and advice about life you can read the complete interview with Margot Malin on the IdeaMensch website by clicking here.

Please visit to learn about products to help relieve the unpleasant and uncomfortable side effects of chemotherapy and radiation. Lots To Live For, Inc. welcomes you as a facebook fan at